Welcome to the Fifth Estate Podcast

Fifth Estate Podcast 14: Evolving Communities and Conclusion

Tue, 09 Aug 2011 06:33:56 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length.

The fourteenth and final Welcome to the Fifth Estate podcast is the second half of Chapter 7, “Sustaining Your Community Over Time” and the book’s Afterword. This double episode (approximately 30 minutes in length) includes the following:

Attitudes toward technology adoption
Integrating major social networks
Evolving community managements
Case study: charity: water
Changing influence
Afterword
Final reflections

This episode ends our podcast series. Thank you so much for listening to the more than five hours of podcasts comprising the audio version of the book. I hope you found it useful.

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today!

Fifth Estate Podcast 13: Sustainability in Social Media

Mon, 08 Aug 2011 21:23:48 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length.

The thirteenth Welcome to the Fifth Estate podcast is the first half of Chapter 7, “Sustaining Your Community Over Time.” It includes the following:

General discussion on sustainability in social media
Case study: Dell Becomes a Social Enterprise
The Death of Facebook
Mobility as the Next Thing

Our next episode completes the final Chapter, “Sustaining Your Community Over Time,” as well as the Afterword, and ends our podcast series.

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today!

Fifth Estate Podcast 12: A Common-Sense Approach to Measuring Social Media

Sun, 07 Aug 2011 18:02:00 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length.

This special double twelth Welcome to the Fifth Estate podcast is Chapter 6 in its entirety. “A Common Sense Approach to Social Media Measurement” is a guest chapter written by my colleague Kami Watson Huyse. It includes the following:

General discussion on the state of measurement in social media
Set SMART objectives
Measure what matters
Measuring action
Case studies; Yahoo! You In? and Fire Nancy Pelosi (GOP)
Measuring attitude
Measuring attention

Our next episode begins the final Chapter, “Sustaining Your Community Over Time.”

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 11: Integration & Reputation

Thu, 04 Aug 2011 11:59:00 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The eleventh Welcome to the Fifth Estate podcast closes Chapter 5 of the book with:

Integration in larger communications
Influencer relations tips
Fostering community ties
Case study: Plum Village
Course correction
Reputation management

Our next episode begins Chapter 6, “A Common Sense Approach to Measuring Social Media.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 10: Promotion Within Your Community

Fri, 15 Jul 2011 07:01:35 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The tenth Welcome to the Fifth Estate podcast begins Chapter 5 of the book with:

General discussion of promotion
Conversation starters
Relating with others
Case study: Samuel Gordon Jewelers
Shareability

Our next episode completes Chapter 5, “Promotion within Your Community.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 9: Content, Influencer and Crowdsourcing Strategies

Fri, 08 Jul 2011 06:54:43 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The ninth Welcome to the Fifth Estate podcast completes Chapter 4 of the book with:

Using content to serve
Case study: InvisiblePeople.tv
The history of influencer relations
Empowerment, including crowdsourcing

Our next episode begins Chapter 5, “Promotion within Your Community.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 8: Crafting a Strategy

Fri, 24 Jun 2011 06:19:01 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The eighth Welcome to the Fifth Estate podcast starts Chapter 4 of the book with:

Crafting a Strategy
Shiny Object Syndrome
Participation Is Marketing
Case Study: Network Solutions
The Editorial Mission

This is a full half hour podcast, a there will be no episode next week due to the holiday.

Our next episode completes Chapter 4, “Crafting a Social Media Strategy.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 7: From Siloes to Hives

Thu, 16 Jun 2011 22:18:31 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The seventh Welcome to the Fifth Estate podcast completes Chapter 3 of the book with:

Corporate Needs an Attitude Adjustment
From Siloes to Hives
American Red Cross Case Study
Social Media Guidelines

Our next episode begins Chapter 4, “Crafting a Social Media Strategy”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 6: Becoming the Fifth Estate

Sun, 12 Jun 2011 00:24:31 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The sixth Welcome to the Fifth Estate podcast starts up Chapter 3 of the book with:

Becoming the Fifth Estate
Lady Gaga vs. Madonna
Siloes

Our next episode completes Chapter 3, “Becoming the Fifth Estate”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 5: Capacity, Ethics & Personal Brands

Thu, 09 Jun 2011 19:59:00 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The fifth Welcome to the Fifth Estate podcast completes Chapter 2 of the book with:

Organizations need capacity to succeed online
Miriam’s Kitchen PR Case Study
Ethical requirements of online communications
The dangers of personal brands

Our next episode gets begins Chapter 3, “Becoming the Fifth Estate”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 4: Social Media Ready?

Fri, 03 Jun 2011 00:14:08 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The third Welcome to the Fifth Estate podcast starts up Chapter 2 of the book with:

Opening discussions on “Social Media Ready?”
BP Global PR Case Study
The importance of listening first
Giving up control of the message

Our next episode gets into the heart of Chapter 2, “Social Media Ready?”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 3: The Cluetrain, Hunger Relief and Twestival

Sat, 28 May 2011 23:51:47 -0400

The Cluetrain Manifesto’s timeless message: There is no market for messages
Tyson Foods Hunger Relief case study
Twestival case study

Our next episode starts off with Chapeter 2, titled, “Social Media Ready?”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 2: Orgs Challenged & The Long Tail

Wed, 25 May 2011 21:08:06 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The second Welcome to the Fifth Estate podcast opens by picking up where we left off:

Understanding citizen media, and its role as the Fifth Estate
The challenge citizen media presents companies and nonprofits
How the long tail applies to traditional and new media

I was a little tired and stumbled a bit in the middle of the podcast. All apologies. Next week wraps up Chapter 1 with a discussion of the Cluetrain Manifesto and the chapters case studies, Tysons Food and Twestival.

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 1: Introduction and Citizen Media

Thu, 19 May 2011 18:32:43 -0400

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The first Welcome to the Fifth Estate podcast opens by discussing several trends:

The overall market trends for digital media including the Like economy as presented in the introduction by Mashable Editor in Chief Adam Ostrow
An epiphany of realizing that social media is unavoidable
Understanding citizen media, and its role as the Fifth Estate

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Greetings! You have arrived at Geoff Livingston’s Welcome...

Wed, 18 May 2011 22:01:55 -0400

Greetings! You have arrived at Geoff Livingston’s Welcome to the Fifth Estate podcast site! Enjoy the free audio book.