Welcome to the Fifth Estate Podcast, Fifth Estate Podcast 13: Sustainability in Social Media

Fifth Estate Podcast 13: Sustainability in Social Media

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length.

The thirteenth Welcome to the Fifth Estate podcast is the first half of Chapter 7, “Sustaining Your Community Over Time.” It includes the following:

General discussion on sustainability in social media
Case study: Dell Becomes a Social Enterprise
The Death of Facebook
Mobility as the Next Thing

Our next episode completes the final Chapter, “Sustaining Your Community Over Time,” as well as the Afterword, and ends our podcast series.

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today!

Geoff Livingston returns with Welcome to the Fifth Estate, a refreshing realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community.

Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like “shiny object syndrome” and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.

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