Welcome to the Fifth Estate Podcast, Fifth Estate Podcast 12: A Common-Sense Approach to Measuring Social Media

Fifth Estate Podcast 12: A Common-Sense Approach to Measuring Social Media

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length.

This special double twelth Welcome to the Fifth Estate podcast is Chapter 6 in its entirety. “A Common Sense Approach to Social Media Measurement” is a guest chapter written by my colleague Kami Watson Huyse. It includes the following:

General discussion on the state of measurement in social media
Set SMART objectives
Measure what matters
Measuring action
Case studies; Yahoo! You In? and Fire Nancy Pelosi (GOP)
Measuring attitude
Measuring attention

Our next episode begins the final Chapter, “Sustaining Your Community Over Time.”

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Geoff Livingston returns with Welcome to the Fifth Estate, a refreshing realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community.

Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like “shiny object syndrome” and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.

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