Welcome to the Fifth Estate Podcast, Fifth Estate Podcast 8: Crafting a Strategy

Fifth Estate Podcast 8: Crafting a Strategy

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston. Each podcast is roughly 15 minutes in length. The eighth Welcome to the Fifth Estate podcast starts Chapter 4 of the book with:

Crafting a Strategy
Shiny Object Syndrome
Participation Is Marketing
Case Study: Network Solutions
The Editorial Mission

This is a full half hour podcast, a there will be no episode next week due to the holiday.

Our next episode completes Chapter 4, “Crafting a Social Media Strategy.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today! The Fifth Estate Podcast returns every Friday.

Geoff Livingston returns with Welcome to the Fifth Estate, a refreshing realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community.

Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like “shiny object syndrome” and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.

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