Welcome to the Fifth Estate Podcast

Jun 03

Fifth Estate Podcast 4: Social Media Ready?

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The third Welcome to the Fifth Estate podcast starts up Chapter 2 of the book with:

• Opening discussions on “Social Media Ready?”
• BP Global PR Case Study
• The importance of listening first
• Giving up control of the message

Our next episode gets into the heart of Chapter 2, “Social Media Ready?”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

May 28

Fifth Estate Podcast 3: The Cluetrain, Hunger Relief and Twestival

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The third Welcome to the Fifth Estate podcast wraps up Chapter 1 of the book with:

• The Cluetrain Manifesto’s timeless message: There is no market for messages
• Tyson Foods Hunger Relief case study
• Twestival case study

Our next episode starts off with Chapeter 2, titled, “Social Media Ready?”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

May 25

Fifth Estate Podcast 2: Orgs Challenged & The Long Tail

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The second Welcome to the Fifth Estate podcast opens by picking up where we left off:

• Understanding citizen media, and its role as the Fifth Estate
• The challenge citizen media presents companies and nonprofits
• How the long tail applies to traditional and new media

I was a little tired and stumbled a bit in the middle of the podcast. All apologies. Next week wraps up Chapter 1 with a discussion of the Cluetrain Manifesto and the chapters case studies, Tysons Food and Twestival.

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

May 19

Fifth Estate Podcast 1: Introduction and Citizen Media

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The first Welcome to the Fifth Estate podcast opens by discussing several trends:

• The overall market trends for digital media including the Like economy as presented in the introduction by Mashable Editor in Chief Adam Ostrow
• An epiphany of realizing that social media is unavoidable
• Understanding citizen media, and its role as the Fifth Estate

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

May 18

Greetings!  You have arrived at Geoff Livingston’s Welcome to the Fifth Estate podcast site!  Enjoy the free audio book.