Welcome to the Fifth Estate Podcast
Fifth Estate Podcast 14: Evolving Communities and Conclusion

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length.

The fourteenth and final Welcome to the Fifth Estate podcast is the second half of Chapter 7, “Sustaining Your Community Over Time” and the book’s Afterword. This double episode (approximately 30 minutes in length) includes the following:

  • Attitudes toward technology adoption
  • Integrating major social networks
  • Evolving community managements
  • Case study: charity: water
  • Changing influence
  • Afterword
  • Final reflections

This episode ends our podcast series. Thank you so much for listening to the more than five hours of podcasts comprising the audio version of the book. I hope you found it useful.

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today

Fifth Estate Podcast 13: Sustainability in Social Media

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length.

The thirteenth Welcome to the Fifth Estate podcast is the first half of Chapter 7, “Sustaining Your Community Over Time.” It includes the following:

  • General discussion on sustainability in social media
  • Case study: Dell Becomes a Social Enterprise
  • The Death of Facebook
  • Mobility as the Next Thing

Our next episode completes the final Chapter, “Sustaining Your Community Over Time,” as well as the Afterword, and ends our podcast series.

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today

Fifth Estate Podcast 12: A Common-Sense Approach to Measuring Social Media

Kami Huyse & The Fifth Estate

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length.

This special double twelth Welcome to the Fifth Estate podcast is Chapter 6 in its entirety. “A Common Sense Approach to Social Media Measurement” is a guest chapter written by my colleague Kami Watson Huyse. It includes the following:

  • General discussion on the state of measurement in social media
  • Set SMART objectives
  • Measure what matters
  • Measuring action
  • Case studies; Yahoo! You In? and Fire Nancy Pelosi (GOP)
  • Measuring attitude
  • Measuring attention

Our next episode begins the final Chapter, “Sustaining Your Community Over Time.”

Listen to the podcast on BlogTalkRadio or subscribe to it via RSS. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 11: Integration & Reputation

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The eleventh Welcome to the Fifth Estate podcast closes Chapter 5 of the book with:

  • Integration in larger communications
  • Influencer relations tips
  • Fostering community ties
  • Case study: Plum Village
  • Course correction
  • Reputation management

Our next episode begins Chapter 6, “A Common Sense Approach to Measuring Social Media.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 10: Promotion Within Your Community

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The tenth Welcome to the Fifth Estate podcast begins Chapter 5 of the book with:

  • General discussion of promotion
  • Conversation starters
  • Relating with others
  • Case study: Samuel Gordon Jewelers
  • Shareability

Our next episode completes Chapter 5, “Promotion within Your Community.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 9: Content, Influencer and Crowdsourcing Strategies

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The ninth Welcome to the Fifth Estate podcast completes Chapter 4 of the book with:

  • Using content to serve
  • Case study: InvisiblePeople.tv
  • The history of influencer relations
  • Empowerment, including crowdsourcing

Our next episode begins Chapter 5, “Promotion within Your Community.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 8: Crafting a Strategy

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The eighth Welcome to the Fifth Estate podcast starts Chapter 4 of the book with:

  • Crafting a Strategy
  • Shiny Object Syndrome
  • Participation Is Marketing
  • Case Study: Network Solutions
  • The Editorial Mission

This is a full half hour podcast, a there will be no episode next week due to the holiday.

Our next episode completes Chapter 4, “Crafting a Social Media Strategy.”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 7: From Siloes to Hives

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The seventh Welcome to the Fifth Estate podcast completes Chapter 3 of the book with:

  • Corporate Needs an Attitude Adjustment
  • From Siloes to Hives
  • American Red Cross Case Study
  • Social Media Guidelines

Our next episode begins Chapter 4, “Crafting a Social Media Strategy”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 6: Becoming the Fifth Estate

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The sixth Welcome to the Fifth Estate podcast starts up Chapter 3 of the book with:

  • Becoming the Fifth Estate
  • Lady Gaga vs. Madonna
  • Siloes

Our next episode completes Chapter 3, “Becoming the Fifth Estate”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.

Fifth Estate Podcast 5: Capacity, Ethics & Personal Brands

This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. The fifth Welcome to the Fifth Estate podcast completes Chapter 2 of the book with:

  • Organizations need capacity to succeed online
  • Miriam’s Kitchen PR Case Study
  • Ethical requirements of online communications
  • The dangers of personal brands

Our next episode gets begins Chapter 3, “Becoming the Fifth Estate”

Listen to the podcast on BlogTalkRadio or subscribe to it on iTunes. Learn more about the book here, or order your copy today!  The Fifth Estate Podcast returns every Friday.